Visual Merchandiser Kaiwhakatū Taonga ā-Matapihi

Visual merchandisers arrange goods and make displays in shops, shop windows and at events to attract the attention of customers.

Visual merchandisers may do some or all of the following:

  • discuss suggested displays with clients or management
  • set up products and displays according to planograms (store layout plans)
  • change signage and window displays regularly
  • add new stock and remove old products
  • ensure all stock is appropriately displayed
  • research displays and make sketches or models of displays
  • purchase or make the props for the display
  • assemble the display using a variety of materials
  • take photos of the displays and signage.

Useful Experience

Useful experience for visual merchandisers includes:

  • experience in set design, drawing and painting
  • work in retail sales or advertising
  • creative work such as interior or graphic design, or photography.

Personal Qualities

Visual merchandisers need to be:

  • creative and artistic
  • able to inspire confidence in their clients
  • able to follow instructions and accept criticism
  • good at listening to, and communicating with clients
  • skilled at planning and making decisions
  • able to work to deadlines.

Useful Experience

Useful experience for visual merchandisers includes:

  • experience in set design, drawing and painting
  • work in retail sales or advertising
  • creative work such as interior or graphic design, or photography.

Subject Recommendations

There are no specific secondary education requirements for this job, but business studies, design and communication (graphics), construction and mechanical technologies, and painting, sculpture, photography, printmaking combined to at least NCEA Level 2 are useful.

For Year 11 to 13 students, the ServiceIQ Gateway programme is a good way to gain retail experience.

Visual Merchandisers can earn around $34K-$55K per year per year.

Visual merchandisers in large stores may move into training roles, or regional or national management.

Visual Merchandiser