Event Manager Kaiwhakahaere Tauwhāinga

Event managers plan, organise, promote and run events, conferences and functions for a variety of organisations, communities, groups and individuals.

Event managers may do some or all of the following:

  • develop concepts for an event
  • work closely with clients, contractors, staff and volunteers
  • create plans and documentation for the event
  • train volunteers 
  • work out and manage a budget for the event
  • book the venue or venues, and event equipment
  • promote and market the event to media and relevant target groups
  • oversee the running of the event
  • deal with enquiries about the event
  • organise funding, sponsorship and ticketing for the event
  • evaluate the event and process.

Physical Requirements

Event managers need to be professionally presented. They should also be reasonably fit, as they may assist in setting up and running events.

Useful Experience

Useful experience for event managers includes:

  • public relations and marketing work
  • media or communications work
  • work in the hospitality, tourism or outdoor education industries
  • theatre/music/film work
  • project management and administration work.

Personal Qualities

Event managers need to be:

  • creative, imaginative and innovative
  • confident, enthusiastic and motivated
  • able to pay attention to detail, while working to strict deadlines
  • adaptable, and good at managing pressure
  • good at negotiating and public relations
  • excellent at planning, organising and decision-making.

Useful Experience

Useful experience for event managers includes:

  • public relations and marketing work
  • media or communications work
  • work in the hospitality, tourism or outdoor education industries
  • theatre/music/film work
  • project management and administration work.

Subject Recommendations

There are no specific secondary educational requirements, but useful subjects include English, maths, economics, accounting and business studies.

Event Managers can earn around $34K-$45K per year per year.

Most event managers work up from the positions of event assistant and event co-ordinator.

Event managers may progress to start up their own businesses, or work as directors of event management companies.

They may also move into:

  • venue management
  • fundraising
  • charity or not-for-profit management
  • event marketing
  • project management.

In some larger event management companies there are opportunities to specialise in areas such as:

  • event logistics
  • event fundraising and sponsorship
  • event marketing and communications
  • event administration.

Some event managers specialise in organising weddings.

Event Manager